Our mission
Wailer's mission is to offer all athletes — regardless of their level — cosmetics, care products and dietary supplements to prepare their body before exercise and relax it afterwards. Wailer puts its scientific and human expertise at the service of everyone: amateur and experienced athletes who want to enjoy their sporting experience with peace of mind. To provide the energy and care that men and women need before, during and after exercise, Wailer offers ranges of natural cosmetic products, made in France and designed by scientific experts. For every effort, there's a Wailer product — like a second wind, a necessary breath before you set off.
Wailer is the breeze on your face in the early morning before your first run of the week. Wailer is the echo of voices warming up in the distance, getting ready for their handball match. Wailer is a beating heart, giving us all the most beautiful sensations life has to offer. Wailer is our breathing, an instinct that pulses through us during exercise. Breathe in, breathe out.
Our history
In sport, everyone talks about the mental game.
Few are those who think first about enjoying it.
Olivier Maubert is one of them.
Those who play fearlessly, connected to that little thrill of pure joy when facing a challenge.
From the family behind the Robertet Group, the world leader in natural raw materials for over 170 years, Olivier spent 30 years heading the flavours and active ingredients divisions before leading all Innovation.
A scientist by training, he channelled his expertise and professionalism into performance and recovery, co-founding WAILER in 2022 — alongside his partners, specialists in sports health and entrepreneurship.
Sport as a breath of life
"If life gives you wind, set sail!"
Windsurfing, kitesurfing, ultra-trail running… completely connected to nature, very few outdoor disciplines escape him, even the most extreme ones.
This free and fun mindset in the face of challenges is also made possible by careful attention to his body, both in performance and recovery.
Today, the entire Wailer team shares this love of making the most of every moment while giving it their all — in work and in sport — to create unique, high-quality products that are natural and powerful, while also embracing the beauty of nature and the joy of physical effort.
And our mission is clear: to pass this on to you.